Google measuring sites’ “mobile friendliness”

As of April 21, 2015 Google is using the degree to which a web site changes form based on the device being used to display it. “Mobile search” (from a phone or similar device) will get lower ratings if it is not mobile friendly; responsive. Google has a web page that will tell you whether a site meets their new criteria or not. Of the WordPress sites I’ve worked on recently, only two passed this test on first try – one done using wordpress.com and another done for the NEK Collaborative for which I used the Suffusion theme for the first time. Evidently it has responsiveness baked in well enough to pass Google’s tests.

To get this site (solvt.com) to pass Google’s test, I added the WPtouch Mobile Plugin. It takes a site not ready for mobile and uses a separate theme when it is displayed on a small screen. I used the default “Bauhaus” theme. Other themes are available with paid versions of WPtouch.

Search Engine Optimization (SEO)

I found an article titled SEO Basics: The Principles of Search Engine Optimization via a page on the site http://www.hovercoupon.com/ . I don’t quite understand what they’re selling, or its possible value to me – so for now, I’m endorsing on the site only this one article. I’m wary of the rest for the moment.

I found the article an excellent starting point – a guide through deeper material. It points to the four primary raters of web sites and their guidelines, and suggests not trying to “game the system” but to pay attention to those guidelines. For those who’ve digested that material, there are links to eight sites with deeper material on SEO.